Ayah.
We believe that everything is an Ayah—a sign from Allah (God). Nature, science, and society are divine gifts, bestowed upon us to learn, cherish, and share. Thus, we work.
“Indeed, in the creation of the heavens and the earth and the alternation of the night and the day are signs (Ayah) for those of understanding.”
Quran 3:190
PURPOSE
Our job is to find, learn, and spread those signs of God.
VISION
Leave behind a kinder world—economy, knowledge, and arts—for our children.
“Return a wrong, with a right”
Quran 41:34
MANIFESTO
- “A faith-based billion-dollar company”
- Be a nerd at finding the leverage points that make the world more moral.
- Liquidity is important; therefore, profit is important.
- Love is our language.
- Building a business means pondering how humans should live in this world, and striving for it.
- We will protect “family.”
- We will protect “children.”
- We will protect the dignity of those working within.
- Our goal is to update the current economic system and, hence the lives.
- The role of a business does not end at the point of earning but continues until its distribution within the community.